Internet Marketing Guru Bashing

There seems to be an attitude among many online marketers that “gurus” are mean, bad people. After all, they are making lots more money than the bashers and they are not giving their products away to everyone who asks nicely. So they must be big meanies.

Beware. Often the more vocal the bashing someone is doing, the less successful these bashers are in their own online business.

Don’t fall into the trap of believing all the bad things you read about the gurus.

First, if you look at the definition of “guru”, you’ll find that essentially a guru is a teacher, a mentor, a leader, an expert.

So by definition a guru is someone who has achieved success and a position of leadership – and who has been generous enough to reach back and help others follow in her/his footsteps. By my standards, a guru is a good guy.

Second, there seems to be glory in some circles in criticizing anyone who has achieved guru status. They use titles and comments like “secrets the gurus don’t want you to know,” “what the gurus are hiding,” “don’t fall into the gurus’ trap.” These are just sales hype in disguise.

The people using this approach are often

1) not financially successful in their online business

2) resent that others are more successful

3) not willing to follow someone else’s lead

4) come across as small-minded and mean-spirited

Third, I know many of the “gurus” personally. And I will personally vouch that they work HARD for what they achieve. Because they worked hard to get where they are, they now have choices. Some choose to continue working full-time while others take time off for more leisurely activities.

While it might appear that they “do nothing” to earn a substantial income, that is not the case when you look deeper. And even though they are willing to share their knowledge and information – they are not willing to give it away!

That goes back to the basic attitude of many people online that everything should be cheap or free so that they can build their online business. That’s the “poor me” attitude – and you’ll find it pervasive among people who are not making a lot online.

Just because you are building an online business doesn’t mean it is free. Building a sustainable business takes an investment of time and money, whether it’s online or offline. Those who recognize this succeed much faster.

So is there a connection between their attitude and their results when it comes to guru-bashers?

I think so. When you build your success by beating down other people, it may appear that you are growing your business. But in reality you won’t go far. After all, at some point you may actually want one of the gurus you’ve been bashing to promote your product!

So let’s stop the guru bashing and recognize it for what it is – a sales tactic. You’ll hear many people talk about gurus in a negative sense. Just accept that they are using it to create a “we” versus “them” attitude so that you’ll get on the “we” side and buy their product.

It’s not all bad, but it’s not a tactic that I would employ. Nor is it one I would recommend to my students. Sometimes you have to look beyond the guru bashing language to find quality products. After all, even non-gurus make mistakes, but they may still offer a quality product.

How To Make Internet Marketing Paid Membership Sites Work For You

There was a time when setting up paid membership sites on the Internet — where you have a site only people who pay you an ongoing fee can access — was all the rage.

Lately it seems this isn’t as popular as it was. Mostly because so many of them fail. In fact, in many cases, it seems people drop out the bottom as soon as they sign up.

Even so, there are a few smart Internet marketers who have been able to make it work.

And one of those ways to make paid membership sites work is to simply offer content people simply cannot get anywhere else.

In other words, you’re probably not going to get them to pay you an ongoing fee to access your content unless you offer them something that’s just not possible to get online or offline anywhere else but from you and your site.

Yes, that sounds simple, but that’s really what it all boils down to.

The whole key to making paid membership sites work is giving people something unique, valuable, proprietary to you, and that you, and only you, can provide.

For example, there is a marketer named Matt Furey. He has a monthly membership site and he gives away a ton of material to people who sign up for a year. Not material people can download online somewhere else, but real, valuable books, CDs, and even personal assistance with members’ questions.

These are all things you can’t get anywhere else but through him and so his membership deal thrives and grows.

You can do the same thing.

It doesn’t take a whole lot of sophistication or technological savvy, either. Just follow the model above with what you’re selling and you will be fine.

The Best Email Internet Marketing Strategy

So is there really a best email internet marketing strategy out there that you could be using to generate wealth? Are there ways to market to your list that are better than others? Is there some tips that you should follow in order to get better response from your list when you send them messages?

There is a best email internet marketing strategy and there is a better way to generate a better response and make more money with your list. Here are 3 helpful tips to remember when setting up your email marketing campaigns.

Best Email Internet Marketing Strategy tip #1 – Don’t over promote to your list

When you promote to your list on a daily basis they get sick of you. You have to stay in their minds, but not be annoying. A good rule of thumb is to promote 3 times maximum to your list per week.

Best Email Internet Marketing Strategy tip #2 – Send something worthwhile to your list

If all you do is send product recommendations and promotions your readers will stop reading your message. You have to give them an article, free eBook, or helpful tool to keep them coming back for more. Do this 1-2 times a week and they will be more likely to buy when you do promote to them.

Best Email Internet Marketing Strategy tip #3 – Be personable with your subscribers

When you treat your subscribers like they are your new found friends, and you write to them like that, instead of like you are a big corporation and they are just a number in your database you will get a better response. Try this and you will be amazed at how much your new subscribers love reading your messages.

There you have it 3 very helpful tips to really boost your email marketing. This is just part of what can be considered the best email internet marketing strategy. There is more that you can learn and use, but this should get you started.